Latina Financial Education, Investing & Wealth Building: MoneyChisme

How to Build a Website That Actually Gets Clients With Gabby Teran

Violeta Sandoval Episode 137

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0:00 | 38:08

Share Your Thoughts!

A beautiful website is great—but if it doesn't clearly communicate who you help and guide visitors to take action, it's probably costing you clients.

In this episode of Money Chisme, Violeta sits down with branding and website designer Gabriela Teran to discuss what every entrepreneur should know before creating or updating a website. From identifying your ideal client to improving your SEO, Gabriela shares practical strategies that help websites do more than just look good—they become powerful business tools.

Drawing from over 10 years of experience helping women of color build brands and websites, Gabriela explains why clarity always beats complexity, how to create trust with potential clients, and the small website changes that can lead to more traffic and better conversions.

Whether you're building your first website or refreshing an existing one, this conversation is packed with actionable tips you can implement right away.


In This Episode, We Discuss:

  • Why defining your ideal client is the foundation of an effective website
  • How your website copy should speak directly to your target audience
  • The essential pages every business website should include
  • Why your About page is one of your most important marketing tools
  • How to build trust using testimonials, results, and social proof
  • The importance of keeping website copy short, clear, and easy to scan
  • Why displaying your pricing can improve conversions
  • How your brand and website should evolve as your business grows
  • Common website mistakes that confuse visitors
  • Simple ways to increase website traffic without paying for ads
  • Why blogging is still one of the best long-term SEO strategies
  • Easy SEO practices every business owner should know
  • Why you should replace Linktree with your own website links page
  • The importance of connecting your Google Business Profile to your website

Need to create a brand and website you can feel proud of and convert your visitors into clients? Get in contact with Gaby.

Gabriela@teranmediadesign.com

Web: teranmediadesign.com

Tiktok @teranmediadesign

IG: @teranmediadesign

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Disclaimer:
I’m not a financial advisor. The information contained in this video is for entertainment purposes only. Please consult a licensed professional before making any financial decisions. I shall not be held liable for any losses you may incur for information provided in this video. Please be careful! This video is for general information purposes only and is not financial advice.

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SPEAKER_01

Sometimes people think that oh if my website's pretty then I'll sell but pretty necessarily doesn't really guarantee you that you're gonna sell or people are gonna connect or they're gonna buy. For me as a designer, like with 10 plus years of experience, number one is clarity. You want to make sure that you can tell them who you help, how you help them, why it matters to them, what it matters to you. They're quick decisions, so you only get a few seconds for people. So you want to make sure that you're clear on your service, that you're clear on who you are, and that you don't confuse people.

Violeta

Hola, hola, welcome to another episode. Today we are going to be talking about websites. And I have my friend Gabby, and she's actually been here before. And last time we talked about branding, I think we talked about like fonts, and she clowned on me about using Comic Sense, and we also talked about colors and all that stuff. So that was a fun episode as well. So if you want to know about that part of branding, I'm going to leave her episode down below. But today we're going to be talking about things to go on your website to help attract people to actually visit your website. And it's awesome because that's where I'm in the process right now. I'm kind of like revamping because like Google came at me and was like, you need to fix your website on some things because of my blog posts and things like that. So definitely interested in hearing. And yeah, hola Gabby, thank you for coming on the podcast once again. Hi, Valeta.

SPEAKER_01

I am so excited to be here in our second episode together. I think it's been over a year since we did the other one. So a lot of things have changed, I know, for you and for me as well. But I'm just overall again so excited to be back here and talk about websites and you know what a website needs to convert a visitor once they land and also things to like just kind of increase your visibility.

Violeta

Yeah, and like Gabby actually did my whole branding and my website, like she did the design and everything. And so I want to take a little quick time to give her her flowers because like she always kills it, like she always kills every time I see that she's working on a project, and then I'm always like super excited for the results because like it's always so awesome. Even the one, let's see, the recent one that you dropped was I think she was a something on mental health. Oh, yeah, it was so cool, it looked so awesome. I was like, Hey Gabby, like every time she knocks it out the pile. So if you need some branding, make sure you check out Gabby. Her information will be below because, like, I really love what she did with Money Cheese Me and other people that she's worked with. Like, it's like the vibe and just the representation right there, like the Latinas, the you know, vibe right there. She always brings it to life. So yeah, I am excited to talk about website because I have like somewhat of a little bit cheese me. Can't go too much into it because I don't want to like say who it is or whatever, but I kind of like some lessons learned from them, I guess, as part of their website. So it's funny because like your voice has been in my head, and so when I was seeing this company's website, I'm like, man, Gabby could do this, and Gabby taught me this, and blah blah blah. So I pointed out a few things of like just the way the website looked and branding itself and who their target audience and all that stuff. So I guess we could start off on the beginning. How would you start off with step number one with your website?

SPEAKER_01

Yeah, so you actually mentioned something really important, which is target audience for those who are just starting with their website journey or somebody looking to hire a designer to help with a website. Number one, you need to be clear on who your audience is and who you're talking to, who's gonna be visiting your website. And with that, we want to be a bit more intentional than just be like, oh yeah, this type of person is gonna visit, or like this woman is gonna visit. We want to go a little deeper. So if we know that we're trying to attract, let's say women, right? We want to attract the women, okay. But you know, women, different ages, different ranges, different education, background, those are the things that you want to be clear on. So I would suggest taking a little bit of time and doing the research in who really is that you want to attract and try to focus on one person. So this is what is called building your target audience or like your ideal client avatar. So it's that you build one person with all these characteristics that you want that will be your perfect client. And with that, you do want to do some research, like especially if you're selling a product or a service as well. So you do want to do your little your research, but essentially what you want to get to is as specific as you can. So this is a woman in their 30s that is highly educated. How do you want to talk to them, right? Essentially, because you don't want to be writing for somebody else, right? Like let's say, okay, this woman prefers this way, or this is a millennial woman, right? Millennial woman might like a certain type of communication. So if you're targeting a millennial woman, then you want to write your copy on your website. Your copy is like all of the writing, like your title, your text, your paragraphs, all of those things that are going to essentially get that person interested in you, like in your business. So those are some things that are very important. Number one, get your ideal client clear. Number two, make sure you know how they communicate and how you want to communicate with them. And number three, keep it short.

Violeta

Yeah, that was come on here because that is something that Gabby like helped me develop. I was like at the beginning, like I've been doing money to use my for man, how long now? Because we actually met through a mastermind together, and that's where I like started developing money to use my a little bit better, and then I worked with Gabby to really kind of niche down and everything. So that was a whole process because I felt like I definitely was all over the place, and then even now I feel like okay, I narrowed it even more because now I'm more into the real estate investing side. Yeah, and so that's what I'm going back to the website, is just fixing up some of the copies so Google knows what I am about because I think that's what's the issue that like my blogs were all over the place. So like Google's like, I don't know what you're even about, and all that stuff. So that's what I've been working on right now is really doing what you're saying, is really going through all my copy and really niching down who I'm talking to and how I'm talking to them. So I've been updating a few, like even my description. We've worked on it like maybe like two years ago, and then now it's like, oh, now I could add more to it, because when I worked with Gabby, I still kind of was like, okay, still figuring it out. And then now I kind of know a little bit more. So I went back and just changed like some of the copy a little bit as well. And so all of that with the intent of attracting professional Latinas who want to get started with real estate and all that, and of course, the money cheese mess. So, and that's where the cheese met with that other company that I know about, and they were a little bit all over the place. They wanted a specific target, but then they started trying to go a little bit broad, and then they went all over the place. And I was like, no, you gotta like you know, otra vez Gabby in the background, like bring it all down, you really have to show this, and so yeah, I'm using what Gabby taught me, like almost at least weekly. I will say, at least weekly, I use something that Gabby taught me.

SPEAKER_01

Yeah, no, I totally appreciate that because that is my goal with my clients. I mostly work with women of color developing brands and websites. That is what I do, what I love to do. I left my job to do this. So every time I have a client, I make sure that first they understand right what your brand is all about because you, as the founder, need to know. And you do know, but sometimes it just takes a little bit of help to get everything out and put it all in the right place so things can start moving forward. So well, your website is a part of your brand, of course, but within your brand, you also want to talk to, like, think about like your departments, even if you're one solo, a solopreneur, right? You still have to do marketing, you still have to do sales, you still have to do systems, processes, things like that as your business grows. So you want to make sure that your brand is so solid and you know who you're talking to. So all of these other branches talk to each other, and it's all a unit, as instead of, oh my god, like my social looks completely different from my website and my systems are somewhere else, you know. So you want to make sure that everything is connected. So that is a one benefit of branding and doing your website with your brand. So you make sure that you're clear on all those things. And that's what we did with Violetta. And she also brought another point because it has been two years since we did your brand. So another point to your brand is that also like you as a person evolve, your brand also evolves. It evolves with you, especially if you are a founder, you're the face of your brand or running your brand like Violetta is. As you grow, right? And as you niche down, certain things might have to be adjusted. And those are natural for it to happen. So we want to look at your brand as an organic being, just like you are. And it's okay to make quick adjustments, like she said on the copy, or you know, like if there's something that needs to be changed or removed, it's okay to grow. Like that's another thing that some people have a misconception of, like, oh, I'm just gonna do my brand in this one time and that is it, or my website this one time and it's gonna stay like that for 10 years. Well, I mean, the world changes every day. So at a certain point, you do want to update and you will get to that point. Like Violetta is now, right? Like she's updating towards more niching down or something else. So that is okay when those things happen. It means that you're doing good, it means that you're evolving as an entrepreneur, and your brand evolves with you. With Violetta, when we did her branding, we got everything narrowed down, right? So she is evolving from a place of where like everything was set. Her mission hasn't changed, like who she helps hasn't changed, right? So we got all that clarified from the get-go, but now like the other smaller pieces around it are changing, and that's okay. So I hope that helps a little bit more, like, kind of like show of what like not just like a brand evolution, but like a business evolution that it's okay.

Violeta

Yeah, because you you learn about yourself and and all that throughout the time. So, like I feel when like two years ago, I remember I really struggled when Gabby was like, okay, well, you need to do your like about me kind of or you know, thing, and then you have to talk about X, Y, and Z. And it really was like difficult because at that time, like I didn't really know my like a little bit of myself, and I wasn't in the headspace. And then now, you know, I have more confidence of what I do. I know more what exactly I want to accomplish and all that stuff. So now I'm just going back and like I was saying, just updating some of the copying to kind of reflect now where I'm at now. And so the next thing I want to talk about before we talk about a little bit of like attracting the visitors for those who are thinking about like the website portion, there was a few pages that like we started off with that you were saying, like, oh, this is what your website should have. So I kind of want to go a little bit into that of like what are some other main pages that your website should have.

SPEAKER_01

Well, it's not a secret formula, but if you're just starting out, I would say you want to make sure people again know who you are, what you sell, why, what you do. So usually it's good to have a home page, an about page, and a contact page for people to follow you. If you're you know in a product page, so if you sell products, of course. If you are a service-based business, you want to make sure that your about page tells a story of your brand, right? And about you as well. People connect with people, so and people buy from people. So if they connect with you, it's easier for somebody to make a decision on your product, especially if you're like a small business owner. You want to make sure that your story is out there, that you're proud to share, you know, where you come from, where you are. Same thing, the stories of your product or your service, right? Like for me, for example, I like I was mentioning, like I left my job to do this, and that has brought me like an enormous amount of joy and connections and all those things. So I am very proud to share that in my about page as a service-based business. Also, sharing your values, right? Those are some things that you want to do, like in your about page. You want to make sure as well that you have a way for people to connect with you. So if you have a podcast, like you want to make sure that you have a form for people to fill out and come as a guest to your podcast. Same thing too. If you want them to schedule, you want to make sure that your schedule is available. So and you will do that like in your contact page. And also make sure that they're in every page, there's a way to contact, or like at least go to the contact page. That's very important. And that way I want you to think about like your website. Yeah, they're different pages, but they also connect to each other, so they talk to each other in every page. You want to make sure that somebody knows who you are, why you do it, and how to contact you. Those are one thing. And that brings me to a post that I did yesterday. So, yesterday I mentioned like if you follow me, it's Terra Media Design, like you can follow me on TikTok or Instagram. But yesterday I went a little bit more deep on like what a website kind of needs to be structured like for people to connect to it because that that's important. People need to be connecting to your website. So sometimes people think that, oh, if my website's pretty, then I'll sell. But pretty necessarily doesn't really guarantee you that you're gonna sell or people are gonna connect or they're gonna buy. So for me as a designer, like with 10 plus years of experience, number one is clarity. So you want to make sure that again, you can tell them who you help, how you help them, why, right? Why it matters, why it matters to them, why it matters to you. Then you want to make sure that you are clear. Like if you have services, each service you want to share like your step by step. So being clear on okay, so this is a service, where does it include? What do they get? I always recommend to put the pricing out there that saves you a lot of headache. Some people might tell you, no, you know, just have them reach out. But reality is that people don't really, you know, like if they don't know you, they don't trust you, they don't see the price, like gonna be like, oh, okay, well, I might reach out. But if they find somebody else that has the price, they're like, oh, okay, that sounds better. Like they're immediately gonna be like, Yeah, I'm not gonna take these extra steps just to know your price. Like, you know, they're quick decisions, so you only get a few seconds for people. So you want to make sure that you're clear on your service, that you're clear on who you are, and that you don't confuse people because sometimes another thing I've seen is that people write too much on their website, like they got long and long, long paragraphs, and you just lose people like that as well. So you try to keep it short 50 to 100 words max per section, and that's just a lot, you know. So if you can keep it under 50 for each section, a section is so each page has like different sections that talk about different things. So each section you want to make sure that it's like 50 words or less, 100 words max if you need to, right? So those are some things that we did with Violet as well when we were doing her website, and it takes a little bit of practice, but you know, nowadays you even have AI, right? So you can have not I'm not saying let AI do your website or like write your website, but maybe get a draft going and then you can edit it to where it feels right for you. So it saves you some time. The next thing is to make sure that you are positioned as an expert. And what does this mean? So, an expert, when you go to like a specialist, right? You go to a specialist doctor, let's say you go to the eye doctor, when you're visiting an eye doctor's website, you're gonna expect that the eye doctor is talking about eyes and is talking about, you know, glasses and everything that has to do with eye care. Same thing if you're a service provider, right? If you provide services, like for example, you're a coach, right? Like let's say you're a financial coach. If you're talking about finances, but you're also talking about, let's say, shoes for some reason, right? But the majority of it is like it's shoes, finances, but you also want to talk about you did a 5K, you know, there's a place where to put those things, but not on the main pages of your website. So if you are a service provider that provides one type of service or one field of services, you want to make sure that you're clear in that and that you are positioned as an expert, like the go-to person. And don't be afraid to be like, I know my shit, you know, and demonstrate that in your copy and how you know you present what you're selling because that's very important. You don't want to be shy and be like, oh, I might be able to, or yeah, just let me know. Oh, I offer service like no, you want to be like, I help you achieve this result by X, Y, and Z. And this is how we do that. So just make sure to have that confidence and show up, showing up.

Violeta

Yeah, that's where like I messed up. Like after that is too after we did like my website and everything like that. I started writing the blogs and a little bit here and there. And it went all over the place because that's what definitely I was doing. Like, I would write about a blog about I don't know, some current event, and I would tie it with a little bit of money, but then it got just too out there that now I'm going back and going through my blogs, and I might just delete them because like they don't go anyways. So, to really just doing my two pillars of money, like finance stuff, and then of course, the other big main pillar, which I guess should be number one pillar, is the real estate investing. So, really going that, and then now I'm really focusing on creating blogs that just all go intertangle with each other, so that way I'm very clear, like you said, of who I am, what I'm doing, and all that, and then now that's also the other part of the copy is going back and saying, like, I help you this and that, or whatever, and really putting my expertise on the website. And you just gave me some more homework as you were talking to. I was like, Oh, yeah, I gotta do that as well, and add that to the bio. So wheels turning as you're talking. I was like, Okay, where am I gonna put that and stuff?

SPEAKER_01

So, yeah, and I'm glad, I'm glad because that's what we want, right? Like, regardless of where you are in your journey as an entrepreneur, your website should reflect, okay, this is currently what we do and how we can help you, essentially, like as a service provider, business owner, even with your products, right? You know, with products, I think it's a little bit easier because you need inventory, and then you're like, Okay, well, we ran out, so we gotta take that out. It's just easier, right? But with a service, sometimes I will also speak for myself. Like sometimes you get attached to that specific thing that you did, and maybe it might not be working right now. So I think that's another thing that us somebody with a website should also audit, right? You gotta audit where you are. Well, another thing we can talk about is building trust in your website. How do you do that? Right? That's very important for people to buy from you. They need to trust you. So a few things that we kind of talked about, so I'll bring clarity back in. So you wanna be clear, right? Like, and and you would do this by like having short copy and being straightforward and you know, communicating with them. So you want to make sure that it's clear that it's there. You don't want to make people search for it, like you don't want to search, like, oh, I want to trust you. Let me search through all your websites. I can trust you. People don't go into websites with that mentality, right? You just want to be like, okay, I landed there, I like this, boom, okay. I like it, you know. Uh so for that, things that you can have on your website are results, right? If you are process oriented, you you want to have results, you want to have data, right? If you are not data oriented or like you should be, like at to some point, but if not, by your service based business, you want to have testimonials. Testimonials, testimonials like this works not just on your website. But also on your social media, on even on LinkedIn, right? Like you can get people to like give you, I don't know, they're not testimonials, but they're like what like recommendations, things like that. So you want to make sure you have those, especially if you're a service-based business, because people are going to trust you easier if they see other people have already trusted you. And more important, so if people that they know have trusted you. So that helps a lot. And also proof, right? If you say your service does this, what's the proof, right? If you're a coach, right? Like what's the transformation? And this could go intertwined with the testimonial, but also you can highlight that out. Like, what is okay? So my client came confused, and now they have this clarity in this specific subject, right? So that is given proof beside the testimonial. So you don't want to hide those things, you don't want to make people search for it too much. So whenever you have, like, for example, your services page, you want to have a your clear service, what you offer, how you offer. You want to have the results, and also if you want to put the testimonials at the very end, even better. Because then people go kind of like a progression. And these are like all my secrets. So, guys, please are you save this video for your website. Yeah, but that is important for you to build trust. And then we can move on to I think when you say get more visitors, I imagine you're asking about traffic, right?

Violeta

Yes, the traffic and all that. That's definitely something that I'm focusing on, and I'm looking at my website and finally actually gonna take action on it because it's kind of like fell on the wayside because I just focused on the podcast, and then now I'm like, okay, I'm trying to get actually people going to my website some more. Yeah, okay.

SPEAKER_01

I will tell you the number one thing that you need, and this is the easiest one to do for anybody, okay? And then I'll tell you all the complicated ones. Number one for you to get traffic to your website is letting people know you have a website, and that might that might, yeah, that might help if they know you have a and I know that sounds like all you all, right? Like that's obvious, but you will be surprised at how many people have a website and then they just because maybe they just DIY it or they don't want to edit or whatever, they just don't share it. Like they have a whole website, they pay for it, and like they don't share it, or like they just try to sell on social, but that like does you a disservice because you don't get traffic to the website, you don't sell the products that you could be selling because you work extra hard, even though you have that website. So, number one, please, if you have a website, let people know, blast it, just do it, you know. That's number one. Number two is when you especially now nowadays, right? We have digital business and we we have social media, all your social media, please don't. I know this is like some business owner gonna be like, no, but you know, that it might cost something, but please do not use Linktree. Make your own page with links on your website, and then put that there. And I'm gonna tell you why, because that gets you traffic to the website from the get-go, and that also gives you data so you can look at who's landing on your website through either if you have Squarespace or if you have WordPress, whichever builder or whichever type of website you have, you will easily be able to get that data and more movement within your website than if you get Linktree and you're like pushing people everywhere else by your website. So you want to make sure that you have your links page on your social media. That's another easy way, right? It's I mean a links page that's not that hard.

Violeta

Come on, that's where most of my traffic goes, is like because Gabby put me on that, is like I see like everybody goes to my links page on my website. So now I have to try to figure out how to get them from there to my other parts or my offers or whatever. So I've been playing around with that and I did a little bit things. I've I've messed with that links page so much, trying to figure out like, okay, what do I want to put there and all that? So yeah, definitely recommend because that's mostly where my traffic is from my website.

SPEAKER_01

WordPress will tell you like this is the traffic, and from this page they go to this page and then this page. You know, certain things that are kind of organic to within a website, you can see easier is you have better data, you can make and with data you can make better decisions. Which brings me to point number three. You want to make sure that like Violetta, so I know Violetta. Oh, look at like we got violent dog, she just walked in.

Violeta

Yeah, she named her dog after me. Oh no cierto, no, no, yes.

SPEAKER_01

Your mama see, then I met you.

Violeta

Um she she liked me so much, she named her dog after me.

SPEAKER_01

Oh my god, yeah, and all of these that I'm telling you, like this are non-pay, these are things that you can do yourself, or also talk with a designer, like come talk to me, I'll help you with all those. But these are easier, so you want to make sure you're blogging. And I know Violetta is like, ah, my blog, you know, but Violetta has done such a great job, whether the blogs were like everybody starts somewhere, right? And that's where Violetta, like, she started, and then now she's niched down, and she has enough content to be like, okay, now I can even better, right? But that is one thing that I admire about Violeta, that she committed to these blogs and committed to the podcast, and now like she has a bank of content on the website that can be moved, remove, uh like she has content forever, like anything, like just like keep going, and that is one thing that I always recommend. Please blog, even if it's like a short blog. And what does what is a short blog? First of all, like for those who don't know, right? A short blog consists of maybe max 200 words. You can do 200 words, like anybody. Like, if you are passionate enough about something, oh but number one, be passionate about what you're gonna write about.

Violeta

Yeah, that's what I was doing at the at the very beginning. There was even a blog that I wrote about Kim Kardashian, about something that she said, yeah. Like, and then now, like, I'm like, okay, maybe I should have just work on what I'm supposed to be doing, or you know, my topic. So, yeah, that's where I was all over the place.

SPEAKER_01

I was like, Yeah, it is so funny. Yeah, figure out what you want to write about, first of all. And with this, it could just be the one thing you can just blog about one thing. If you love that thing enough, I am sure you can have at least 10-20 blogs about that one thing, and the more you focus on one thing, the more that you're an expert on that one thing. So, yeah, writing blogs, you want to make sure that your blogs have links as well. So, if this blog talks similar to this blog, then maybe you can link them to each other. That's number one for SEO. So, you want to do that, and these are just easy things. So, that brings to my next point, which is a little bit harder, which is SEO. So, SEO is search engine optimization. So, what does this mean? It means that if somebody googles something, it pops up, right? And like it's a search engine that optimize. Again, if you talk about and you're an expert about one thing, Google automatically will start indexing that thing. You are it will know, okay, Violeta is about this, we're gonna index her on all of these things. And as soon when people search, her stuff is gonna start coming up. And SEO can get like very complicated very fast, but essentially that's what it's meant to do. So it's meant to narrow the search for that one thing. I also offer SEO services, so these are more like optimized things that you can do on a website, like keyword optimization, certain things that you can do with the website so that it would talk better with Google in order for you to be ranked higher. And you want to make sure that things are always like you have a title, like a blog will have an H1 and then H2, and then you can have H3, H4, but make sure that it only has one H1, and then you have the blog. So these are very technical right now. So we're getting super technical. Again, I'm spilling all my secrets, but all for Violeta's podcast, yeah, yeah. That isn't everything, and total cheese me. I know total cheese, but yeah, you want to make sure that you have those things, and these are things that are like easy to do, like, especially if you're getting started, you can definitely do this. Of course, things will evolve, and if you need help, I'm always here. Like, you can reach out to me. And same thing with imagine with Violetta, like, if you have a question, she'll make sure to send you in the right direction. But yeah, you want to make sure that you're blogging, and that's the best way to get organic. And then again, then it's SEO, and SEO could be organic, it could be paid. So there are things that you can do to your website that are paid that, like, of course, it's gonna boost traffic. And one last thing would be to have your business on Google. I know that this sounds like oh obvious, right? But a lot of business owners still are not on Google, like a lot of businesses are not on Google, so you want to make sure that at least you register your business, right? Like you have that page where people can lead reviews, people can find your address. And I notice that now it's a little bit more like I think you go through like a review process. So I can't tell you like from A to Z. You could do a little bit of research, but it's worth it to have it on Google because then that gives you legitimacy, and also Google pushes out Google content, right? Like Google will pop up something on Google. So if your business is on Google, the most likely that you're gonna get those visitors organically as well.

Violeta

So yeah, and put your website on your Google because let me tell you how many times that I look for somebody, like the other day I was trying to find more information on a mobile groomer and try to book and everything like that. And they're on Google, but their website, first of all, wasn't even active anymore, I think. And then I I I messaged and I'm gonna hear back, so I'm gonna call later today and be like, yo, and I'm gonna tell them like you know, your website is wrong on Google, is that even working anymore? And you're you're asking that the question, are you a legit business sir working out? Well, I see them on Facebook and then on the community Facebook group, right? I see them posting of pictures of the dogs they groom and blah blah blah. So then I went to their page to try to like find and all this stuff. And same thing if you have a Facebook, because it wasn't on her Facebook either, so like it was the wrong website and stuff. So I was like, uh yeah, double check that because I always go to like the Google, and then I always like 90% of the time click on the website because I don't like to call. So like if I can just like book somewhere, like you have an easy booking or something like that.

SPEAKER_01

Yeah, and that's important because, like you, many people do that, especially now or like our new generation, millennials or like Jen X millennials of all. We're all on our phone, we're all on the computer, like nobody really, I don't think, like, call it's good to have a phone number, like if it's something complicated, but like for booking itself, like it now with apps and everything, you want to make it easier for people to book you. It goes back to like them double guessing or like message me to get price, like it's cute, right? Uh but I mean, you as a buyer, would you as a buyer be like, Yeah, let me go with this person who I have to message or I have to do this extra steps in order to know the price, or oh hey, this person does the same thing, and I also love this, and it has a price, and like I'm down, you know, like just make it easier for people.

Violeta

Yeah, because I sometimes I'm just trying to get information so I could either like plan it, like you know, I try to plan out my expenses. I was like, okay, in the fall, I'm gonna try to get this done, so let me see. And I don't want to like you know, book a clarity call or something like that just to get the price because I don't want to waste your time because I'm not going to book next week. I'm planning this out for maybe the end of the year or whatever, just trying to get information. So yeah, I do like whenever the prices are up front because now I could be like, oh, it's gonna be X, Y, and Z. Okay, let me let me start saving now and let me plan when I want to do it.

SPEAKER_01

So yeah, yeah, and you can plan those things out, and a lot of people operate that way as well, and also like the convenience, right? Like, at least I would say personally for me, I'm like, okay, I I want to know the price because I want to make the yes or no decisions, like I'm that type of person. Like, I don't want to, you know, make myself do more work than I should be saying if I'm trying to buy something, maybe.

Violeta

Yeah, especially, you know, like I'm busy, the kid, the garden got chickens, all this stuff. So, like, as much as I do definitely want to like talk to somebody or whatever, I also don't want to like have their time, you know, and then me spring a random price on them, and they're like, Oh, never mind. So, like, it's beneficial for both sides, so we don't not like waste each other's time because that's kind of like sounds negative, but you know what I mean. Like, our time is valuable as well for both sides. So, yeah, I like when the prices are definitely there, yeah. But yeah, with that, thank you so much for coming on here and spilling all your secrets. And you mentioned, yeah, I well, like I said, I mentioned that you do branding, the whole thing there, brand development and website. And then you mentioned you do SEO. Are there any other services that people may not know about that you offer?

SPEAKER_01

Yeah, I also help with blogging. So if you're a business owner, you have a website and you want to get started with blogging. I also help you with that. So, like, I have a service that to help you get started with your blogging, and it's a monthly service, so you know, let me help you get started because like that's very important with traffic. It's important also developing your own voice as you grow as a business owner. So we do those things too.

Violeta

Awesome, and again, all her information it will be down below. Her website will be down below, and don't forget to check out her other episode that we did a while back on branding. And again, yeah, leave any comments, questions if you're watching this on YouTube or DM Gabby or me or whatever. Other than that, we'll see you in the next one. Bye. Bye.

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