Latina Financial Education, Investing & Wealth Building: MoneyChisme

137. Why Pretty Websites Don’t Convert Visitors Into Clients With Gabby Teran

Violeta Sandoval Episode 137

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0:00 | 38:08

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A beautiful website is great—but if it doesn't clearly communicate who you help and guide visitors to take action, it's probably costing you clients.

In this episode of Money Chisme, Violeta sits down with branding and website designer Gabriela Teran to discuss what every entrepreneur should know before creating or updating a website. From identifying your ideal client to improving your SEO, Gabriela shares practical strategies that help websites do more than just look good—they become powerful business tools.

Drawing from over 10 years of experience helping women of color build brands and websites, Gabriela explains why clarity always beats complexity, how to create trust with potential clients, and the small website changes that can lead to more traffic and better conversions.

Whether you're building your first website or refreshing an existing one, this conversation is packed with actionable tips you can implement right away.


In This Episode, We Discuss:

  • Why defining your ideal client is the foundation of an effective website
  • How your website copy should speak directly to your target audience
  • The essential pages every business website should include
  • Why your About page is one of your most important marketing tools
  • How to build trust using testimonials, results, and social proof
  • The importance of keeping website copy short, clear, and easy to scan
  • Why displaying your pricing can improve conversions
  • How your brand and website should evolve as your business grows
  • Common website mistakes that confuse visitors
  • Simple ways to increase website traffic without paying for ads
  • Why blogging is still one of the best long-term SEO strategies
  • Easy SEO practices every business owner should know
  • Why you should replace Linktree with your own website links page
  • The importance of connecting your Google Business Profile to your website

Need to create a brand and website you can feel proud of and convert your visitors into clients? Get in contact with Gaby.

Gabriela@teranmediadesign.com

Web: teranmediadesign.com

Tiktok @teranmediadesign

IG: @teranmediadesign

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Disclaimer:
I’m not a financial advisor. The information contained in this video is for entertainment purposes only. Please consult a licensed professional before making any financial decisions. I shall not be held liable for any losses you may incur for information provided in this video. Please be careful! This video is for general information purposes only and is not financial advice.

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