Violeta Sandoval (00:00)
A question that I am starting to see is whether or not to start a podcast

How is it gonna help your business? What's the benefits of it? And so with me today, I have Mafe Salazar, a podcast manager to share her tips and tricks. And she is a strong advocate of using podcasting to promote your business and use it as a financial asset. So, hola Mafe, thank you so much for being here today.

Mafe (00:27)
Thank you so much for having

me Violeta. I'm so excited to have this conversation today.

Violeta Sandoval (00:32)
obviously I'm a podcaster and I'm excited to see like your tips and tricks because let me tell you, it has been a process to figure all of this out. I'm still like figuring out we were having an offline conversation of like little things that I was still learning and everything. but before we get into that, introduce yourself to those who may not.

Mafe (00:44)
Yeah.

Eh.

Violeta Sandoval (00:54)
you know, be familiar with you.

Mafe (00:56)
Yeah, well, hello everyone who...

My name is Mafe Salazar and I am originally from Caracas, Venezuela but I moved to Vancouver, Canada 11 years ago, or guess 10 and a half years ago. It's been a while since I've been living here. And I am a podcast manager, a podcast producer and I have my own podcast from tourist to local. And basically what I do is just I help entrepreneurs launch and grow podcasts that people would actually want to listen to.

because I am a believer that we all have a story to tell and that all of our stories have some sort of like transformation that just made us who we are today. And I feel like there's power in your story. So that's why I'm so, I'm so passionate about podcasting and telling your story basically.

Violeta Sandoval (01:46)
I will say that's one of the things that I am finding out as a podcaster. And I didn't realize for how long I've gone without.

share my story, talking about myself, that's the hardest thing. how did you get

into podcasting? What is it that like drew you to start a podcast?

Mafe (02:08)
Well, it was COVID. So I think I started this podcast probably around four years ago. I want to say, but then it's been...

Violeta Sandoval (02:15)
Mm-hmm.

Mafe (02:17)
It used to be called The Spanglish Show. That was the first iteration of my podcast. And I started that as a way to test and also to show to potential clients my portfolio and what I could do as a podcast manager. And then again, also as a way to test different strategies and things and see what was working and what was not in the podcasting space. So I feel like that's...

Violeta Sandoval (02:37)
Mm-hmm.

Mm-hmm.

Mafe (02:41)
what kind of snowballed into me becoming a podcast manager because before I was offering virtual assistant services, so I was doing a little bit of everything and I remember one of my clients was like, actually, you wanna give it a try and then start producing my podcast? And I'm like, yeah, let's do it and I learned so much. And yeah, again, that kind of snowballed into me becoming a full-time podcast manager.

Violeta Sandoval (02:52)
Mm-hmm.

I'm kind of curious on, and I'm sure the listeners are too, on what is it that a producer does? Like how do you, how do they help you with your podcast?

Mafe (03:16)
Well, there are many ways that I help people. Like the most common one is just basically they record their podcast episodes, they forget about it and they just give it to me so I can edit, produce clips for social media. I can also like one of the things that I really like doing and that's part of like one of the packages that I obviously offer is strategy. So.

Violeta Sandoval (03:36)
Mm-hmm.

Mafe (03:37)
Yes, you are the one that's constantly working on your podcast, but if there's someone else that is looking at it, I like looking at it from, as in a bird's eye view, from the very top and see all the parts because you as a host,

Violeta Sandoval (03:50)
huh.

Mafe (03:54)
Obviously you have a lot of emotion like tied to your podcast because you're telling your story, you're real vulnerable and all that things that sometimes you're just so into your podcast that it's really hard for you to step back and see like the whole picture of what it is that you're doing with your podcast. And it obviously depends on the goal that you have for said podcast.

Violeta Sandoval (03:58)
Mm-hmm, mm-hmm.

Mm-hmm.

Yeah,

it's always good to have, like you said, that person that kind of gives you pointers and that construction, constructive feedback that you might not know that you may be doing in your podcast.

when I first started podcasting, I think I was just looking for a way to just share like my journey, my financial journey.

my real estate investing journey and all that, but I really didn't have, a basic goal or anything like that. how can someone figure out where their goals are? how do you feel if it's somebody that just likes to talk on the microphone?

Mafe (04:57)
Well, this is honestly like this is one of the questions that most people ask. It's like I talk, I like to talk. So I should probably have a podcast and spoiler alert, you shouldn't just because you can talk. just doesn't mean that you should have a podcast because what most people don't realize is the amount of work and production that a podcast takes, especially if you have guests on your show. like one thing is to record like one.

Violeta Sandoval (05:04)
Mm-hmm.

Mm-hmm.

Mafe (05:21)
Solo episode like talking about your expertise being vulnerable telling your story and then another thing is when you involve someone else because not not only there's like extra steps But what happens if you only rely on guests for your podcast, you know And at the end of the day people what are what are what people want from you is to hear from you? Because that's why that's why they're tuning in So

Violeta Sandoval (05:26)
Mm-hmm.

Mm-hmm.

Mm-hmm.

Mafe (05:46)
I feel like one of the things that when starting a podcast, the thing to have present is that your podcast can evolve and it's supposed to evolve as you evolve. Because again, like it's your story, your experiences are what are shaping your journey, right? And that's one of the things that you can translate into your podcast and in your business. It's how you are doing that journey. So, but I feel like it's really,

Violeta Sandoval (05:54)
Mm-hmm.

Mafe (06:12)
And I actually did this with my podcast like a little bit ago because as I was telling you, I don't think this made it to the recording, I can't remember. But my podcast used to be called The Spangler Show. like the direction was completely different. The description was completely different. The audience was completely different. The goal was completely different because for me at that point in time, it's like, okay, I wanna show people what I can do, but also I wanna tell my story.

Violeta Sandoval (06:15)
Mm-hmm.

Hehe.

Mm-hmm.

Mafe (06:38)
and that's how I started. And then it evolved to what it is now, which is called From Tourist to Local. And that iteration of my podcast started as, again, I wanna share my story, I wanna share my journey. And now it's like, okay, I have shared my journey with immigration, like moving from Venezuela to Canada.

Violeta Sandoval (06:39)
Mm-hmm.

Mm-hmm.

Mm-hmm.

Mafe (06:58)
But now I found myself in another big transition moment in my life, which is like I'm just transitioning into entrepreneurship full time. So that's another thing that I wanna explore. And I think that's why the name from Tourista Local is also so good because it's a big transition. But then the theme is the same, the theme of reinvention of...

Violeta Sandoval (07:04)
Mm-hmm.

Mafe (07:22)
of figuring yourself out is the same, like the core value is the same, but see like my name has changed, my description has changed, my audience has changed, like since the moment when I first started this podcast up until now.

Violeta Sandoval (07:24)
⁓

I started off, just me, But then I had, for some reason I thought that I needed to have guests like all the time and everything like that. So then it went from like,

all my episodes were just guests and then I had to pull back because then it's like, okay, now my voice is getting lost because I started to like share. wanted to teach and, and I share my story And now it's nothing but guests and now this year I'm kind of doing like a mixture where, you know, I do like half me and then half, guests and everything like that. But.

I think I'm also going through that transition where like, so what now? Like what am I gonna do with my podcast? Because for me, my goal is that I want to help people get started in real estate investing and teach real estate investing and maybe further down the line. Right now have a course and some resources and further down the line do coaching. So now that's where.

I guess I'm at now. you're kind of in that transition as well of like switching it over to like a business as well. how you are getting started with that.

Mafe (08:47)
Yeah, for sure. feel that again, like it all goes down to the foundation of your podcast, the why of your podcast, your core value. Like what is it that you wanna do? And then for you, it's obviously how to educate people on real estate. that what you mentioned? Real estate investing, right? So.

Violeta Sandoval (09:05)
Yes, we're going to stay investing.

Mafe (09:10)
Like the basic thing that you have to like ask yourself is like, what do I want people to take away from this? What is the feeling that I want people to have out of this? And again, like what's the goal of the podcast in my business, right? Like, do I want to use this? Because for me, like podcasting is a way to build trust because people are choosing to spend 20, 30, 40 minutes with you on their ears, either with you or like someone else on their ears, right? It is time that they're taking, it is the...

Violeta Sandoval (09:15)
Mm-hmm.

Mm-hmm.

Mm-hmm.

huh.

Mafe (09:39)
they are taking you with them on their day, right? So they are choosing you for a reason. And there's an angle that you are showcasing that is what people want to listen to because at the end of the day, there are so many money podcasts on the market, right? You probably know there's so, so many. There's so many lifestyle podcasts on the market. But...

Violeta Sandoval (09:43)
Yeah.

Mm-hmm. Mm-hmm.

Yeah.

Mafe (10:02)
What are you saying that's different from what everyone else is saying? Because at the end of the day, it's your experiences that shape how you show up in business.

Violeta Sandoval (10:05)
Yeah.

that's one of the things that new podcasters that want to use this as part of their, business is like, that's the decision that they want to make.

how they can use podcasting for their business.

Mafe (10:26)
Yeah, there's so many ways that you can use your podcast for your business. Because again, like it's a way to build trust, right? So then it goes back to what do want people to do? So do you want people to invest in your courses? Do you want people to buy like something like a specific product that you're selling? Like those are like some things that you have to consider when you're launching a podcast, especially if it's a business like

Violeta Sandoval (10:32)
Mm-hmm.

Mafe (10:50)
If it's a podcast that's gonna be an asset for your business and not something that you're gonna treat as a hobby, which is what happened with me and I believe what you were saying in the beginning, your podcast in the beginning and even my podcast in beginning, it was a hobby for me. Yes, it was a portfolio, I wasn't really taking, I wasn't really including any call to actions that were very specific as to how,

Violeta Sandoval (11:00)
Mm-hmm.

Mafe (11:16)
how to work with me, what it is that I want, like what's the angle that I wanna touch, depending on like the whatever offer I am selling in that moment at that point in time, right? So now I feel that I am more mindful when I am planning my episodes. I feel that I am more mindful when I am reaching out to guests because that is gonna...

Violeta Sandoval (11:28)
Mm-hmm.

Mm-hmm.

Mafe (11:37)
It's going to like synchronize basically with the kind of offers I am promoting. So that's how I am. Like that is one way of monetizing a podcast. like, what's it called? Advertise your own offers, right? And then again, like you're advertising your own offers and at the same time you're building trust with the listener, with someone that's like listening to you.

Violeta Sandoval (11:43)
Mm-hmm.

I did that mistake off the bat as well when I first started getting like interviews. think it was part of that like scarcity mindset that like, my God, I'm just gonna like, you know, get whoever says yes to being on my podcast because I had at the very beginning and only I had a few because I didn't get a lot of like.

Mafe (12:13)
Yeah

Violeta Sandoval (12:20)
people interested yet because it was such a new podcast, but there is some weird ones that I did and I was like, now in hindsight, I'm like, okay, you know what? That did not align with what I'm trying to do.

Mafe (12:24)
Yeah.

But then you wouldn't have known that had you not done that, right? Like now you look back and it's like, I shouldn't have done that interview, but I still did it. then like that give you experience to have now a better podcast and to really like now consider who you have on as a guest.

Violeta Sandoval (12:36)
Yeah.

what kind of things are you doing to make sure that if you do have guests or making sure that your episodes are aligned with your why and your goals.

Mafe (12:59)
I feel like having really clear questions and having and being very clear on the angle that you want to touch with them because they're a bank of knowledge, right? Like they can have like so many different angles. Like I can sit here and talk to you about like not only how a podcast can be a financial asset, but like why podcasting is so powerful or why storytelling like resonates with so many people, right? But you have to keep in mind, like as the host, have to keep in mind like asking the questions that

Violeta Sandoval (13:06)
Mm-hmm.

Mm-hmm.

Mafe (13:28)
are aligned with your why, right? Like your why is you want to help people in grow their business in real estate investing. So how does that look like? How does this translate to your guess? Like how can you weave that in when you're talking to your guests or in the questions that you're asking?

Violeta Sandoval (13:31)
Mm-hmm.

Mm-hmm.

Mafe (13:48)
to your guests, right?

Violeta Sandoval (13:48)
Mm-hmm.

Mafe (13:49)
Because at the end of the day, that's why people are tuning in, right? They wanna know your take, but they also wanna know the the guests or the expert take on whatever topic it is that you're talking about.

Violeta Sandoval (14:01)
I ended up like adding like a page onto my website to where like people have to go there and you know, I have several questions because that helps me figure out like, hey, is it somebody that I want to have on the podcast with her? What are

Is it that they're about and I made sure this time to have like the brand values and all that stuff because there's, there's a few that will ask me. And then I go look and I was like, okay, our values do not align to what I'm trying to do. And you always get those like a PR emails and stuff like that. And it's so obvious that they did not even take into account or like even try to look me up because I.

Mafe (14:21)
Yeah.

Yeah.

Yeah.

Yeah.

Yeah.

Violeta Sandoval (14:46)
the name of my podcast on the description, the title or whatever, even though the podcast is MoneyChisme podcast, I have the keywords as like the title or something like that. So it's always funny that they'll be like, hey, you know, love this episode on and then it's all the keywords, the title, the log instead of MoneyChisme podcast. I was like, OK.

Mafe (15:01)
Yeah.

Violeta Sandoval (15:09)
make sure that I am getting the right guess.

Mafe (15:13)
Yeah, you have to basically pre-qualify your guests. And I feel like your process like for coming in on this podcast was really easy because you have like a clear questionnaire. And I think one of the questions is like, what topic do you want to talk about and how does this relate to my podcast? then it. Like guests have to like do their their homework, basically, to be on here because they really want to they really want to be known and they really want to be.

Violeta Sandoval (15:16)
Mm-hmm.

Mm-hmm.

Mm-hmm.

Yeah.

Mafe (15:38)
talking about, like you really want to know that your guest is gonna be able to talk about or cover like the topics that you wanna talk about in your episodes, right? And then, and you also have to make sure that they are the experts and they're taking the time to like not only, because there are a lot of people that just go and pitch themselves to a bunch of podcasts, but what makes the difference is who's being mindful about it.

Violeta Sandoval (15:59)
Mm-hmm.

Mafe (16:02)
And for me, what it all comes to is being mindful about your podcast, being mindful about your business, being mindful of the people that you have on. Because sometimes it's easier and it's better to just have a solo episode than just a mediocre guest episode. You know what I mean?

Violeta Sandoval (16:02)
Yeah.

since you are a podcast producer, I kind of want to get a little bit into some tips for someone that may be looking to start their podcast.

Mafe (16:32)
Well, number one would be to be really, really, really, really clear on why you're doing this podcast. Because most people think that podcasting is just recording something on your phone, recording something on your computer, uploading it, and that's it. And I mean, yes, it can be like that, but also like you have to edit your episodes for clarity. have to, like you have to be conscious of the amount of work that...

Violeta Sandoval (16:40)
Mm-hmm.

Mm-hmm.

Mm-hmm.

Mafe (16:58)
producing a podcast is because it's not only like recording is a very, very, very small part of it. And then yes, you have to be present. Yes, you have to like outlight the episodes. But then before and after that recording space that you only take 20, 30, 40, one hour per episode, like however long you want their episodes to be, you have to be really mindful about how you plan those episodes and how you plan those episodes that are going to weave into your business, right?

Violeta Sandoval (17:16)
Mm-hmm.

Mafe (17:26)
because before that recording, there comes the planning of the episode. What do you wanna talk about on that episode? And how is that going to relate to the transformation that you want to offer in your podcast, right? And then after you record, you have to edit, have to, if you have intro, outro, you have to mix those elements into your podcast. If it's a video podcast, then you have to do all the other elements and then.

Violeta Sandoval (17:32)
Mm-hmm.

Mm-hmm.

Mafe (17:54)
If it's a video podcast that you're uploading on YouTube, my recommendation is usually to have different titles just because YouTube is a completely different beast.

Violeta Sandoval (18:01)
Mm-hmm.

Mm-hmm.

Mafe (18:04)
But yeah, like if you're just starting, I would say like the thing that you have to focus on the most is the core of your podcast. What do you want people to know? What do you want people to take away and then go from there? Because if you have that really defined at the beginning of your podcasting journey, it's gonna be so much easier. It's gonna be so much easier. And I just redid that with my podcast.

Violeta Sandoval (18:23)
Mm-hmm.

Mafe (18:29)
I redid the description because it wasn't feeling in line anymore. And then again, I audit my podcast a lot because well, that's part of my job, obviously. But also, it's always good to refine it and see where you are in your journey. And then again, you have to be really clear on why you're doing this and how is that gonna be connected to your business if you want your podcast to be an asset. If you wanna be a hobby, then just.

Violeta Sandoval (18:33)
Mm-hmm.

Mafe (18:56)
By all means just record something on your phone uploaded like on Spotify on on Spotify and then be done with it like you don't have to do anything but again like you have to be really mindful if you want your podcast to work for you and not be a hindrance instead of an asset

Violeta Sandoval (19:03)
Okay.

Yeah, let me tell you the logistics of doing a podcast. I was under the same boat when I decided to do a podcast like, it's just easy, like, right. Put it here and upload it. And then since that time I have tweaked this podcast so much because then it's like, I got to do the title different because of, so make sure that the keywords that I'm targeting for my target audience is

Mafe (19:35)
Mm-hmm.

Violeta Sandoval (19:36)
is there in the description. I've done that description like at least 20 times by now because like you said, I'm always fine tuning it. And then you got like things like show notes and then the tags and then thinking of the catchy, that one, like, even though like, you know, sometimes I have AI to give me, like help me with ideas and stuff. And I fine tune my little chat GBT thing.

Mafe (19:42)
Yeah, and it's totally fine.

Mm-hmm.

Violeta Sandoval (20:03)
pretty

well to kind of give me a good starting point. I have to put all the links and then if I have a guest, then you have extra stuff. Cause I usually like to do a blog with theirs and stuff. And so that's.

Mafe (20:16)
Yeah.

Violeta Sandoval (20:16)
like another

beast because you're trying to, I guess, promote your podcast. it's a lot. Yeah.

Mafe (20:24)
Yeah.

It's a lot, it also can be, and this is what I like about podcasting, that it can be like your main source of content. Because one podcast episode, you can turn into so many pieces of content. Like, there is so much juice on like repurposing the podcast episode. Because for example, this podcast episode, like, let's...

Violeta Sandoval (20:34)
Mm-hmm.

Mafe (20:47)
Let's list a couple of ways that you can report this podcast episode and it only took you well, we've been here for 27 minutes is what it says on the timer, but It took you like 45 minutes one hour, whatever like however long it was but from this hour that we're going to be talking about you can have One blog post or maybe two blog posts. So that's two pieces of content out of one hour Like yes, you have to invest like time creating these like blog posts or these outlines, but you have the foundation now

Violeta Sandoval (20:49)
Mm-hmm.

Mm-hmm. Mm-hmm.

Yeah.

⁓

Mm-hmm.

Mafe (21:16)
then you're gonna have clips for your social media. You can probably have three, four clips for your social media and that's four days worth of content. So that's six pieces of content. If you have TikTok, then you can repurpose these videos, like these little clips into TikTok videos, YouTube shorts, like the same thing, just because you sat down, talked to someone else for an hour or however long it was and that you have it. You can even like...

Violeta Sandoval (21:23)
Mm-hmm.

Mm-hmm.

Mafe (21:42)
Go back to the transcript and look at quotes that you can pull from the episode and then just have a carousel going. Instagram captions, you can just do like a B-roll over something, but then you have like your instrument caption or something really powerful that was set on the episode. So I think that, yes, it is a lot of work, but also like the ROI is really high because you get like all these things from just like one hour of recording.

Violeta Sandoval (21:51)
Hmm.

Mm-hmm.

Mafe (22:10)
It, like, yes, ideally, it's, like an ep, producing an episode is gonna take you more than an hour of recording because of the pre and post-like production, but you know what I mean.

Violeta Sandoval (22:17)
Yeah.

I didn't even think about doing that of pulling like a quote and just adding to some type of graphic

Mafe (22:27)
can do the audio. You can just cut clips from the audio over B-roll and there you go. That's it, you don't have to do anything else. You didn't think about it, you didn't have to get on video, get ready, all the things. You just have it ready to go.

Violeta Sandoval (22:31)
Mm-hmm.

Yeah. Yeah,

And so my next question is how to make sure that you are having an effective

Podcast like what are your tips to kind of like boost the downloads

Mafe (22:53)
on visibility, I would say that, like for me, it all comes down to your why, but then also how you're promoting your podcasts and where you're promoting your podcasts, right? Cause like you wanna find places where people that you want to listen to your podcasts to be, right? Like where are those people hanging out? Is it on Facebook groups? Is it on?

Violeta Sandoval (22:55)
Mm-hmm.

Mafe (23:15)
communities like co-working communities. like I'm part of a couple of like free communities and I use those communities to promote my podcast. This is I think this is how I found you. I found out that you were looking for guests through Latinas in podcasting. So that's one way of doing it. Just go to those communities and then just market yourself. Make sure that you're promoting your podcast and then

Violeta Sandoval (23:21)
Mm-hmm.

Mm-hmm.

Mm-hmm. Okay. Mm-hmm.

Mafe (23:41)
Also, like one of the things that people sometimes they forget to mention on their episode is just to ask listeners for a favor.

Violeta Sandoval (23:50)
Mm-hmm.

Mafe (23:51)
ask them for something very specific, say mid-episode being like, take a screenshot of this episode, like if you're listening to this, like do this right now. If you're listening to this episode and you have time, take a screenshot and share this on your social media and tell me what has been your biggest takeaway from this. Find ways to weave in call to actions that are gonna be small.

Violeta Sandoval (23:57)
Yeah,

Mm-hmm.

Mafe (24:15)
But something that it's gonna make your listeners share their thoughts on this episode, right? Because there's a point in the episode where they're gonna be invested in all that stuff, so it's gonna be easier for them to want to share this with other people. And it doesn't have to be sharing on social. You can just ask them to share with one person that they really think that this is gonna resonate with them.

Violeta Sandoval (24:22)
Yeah.

I'm really bad at doing a call to action. So I'm going to have to...

Use that one of like, screenshot this episode and send it to someone that you think might be helpful or, you know, share your thoughts, tag me in your story or whatever. So yeah, lot of things I'm always learning things to do on this podcast.

Mafe (25:00)
And what really helps me to remember those things is to actually put them on the outline and then highlight them. For me, I do my outlines on Notion, so I just do a little call-out exactly after the point that I am... After a point in the episode where I think it's gonna be beneficial for me, to put it. Especially because my...

Violeta Sandoval (25:07)
Mm-hmm.

Mm-hmm.

Mafe (25:22)
episodes like my solo episodes are like very short so I only have like a certain amount of time to tell people like to do things for me so I think yeah like depending I feel that

Violeta Sandoval (25:25)
Mm-hmm. Mm-hmm.

Yeah.

Mafe (25:34)
when you're doing the outline, you know that there is a way for you to like organically say that there somewhere. So I think it's really helpful if you put it on the outline, even if it's like the very specific words that you want to say, because then that's a way to like remind yourself to to do it.

Violeta Sandoval (25:44)
Mm-hmm.

when I started podcasting, I always thought that you needed to have at least an hour For some reason, I thought, oh, to be a podcaster, you had to record for an hour or whatever.

Mafe (26:03)
Yeah, I don't think that your podcast should be an hour or I don't think your podcast should be like a specific length amount of time because again, like one, this is something that you can refine and that you will find as like the more episodes you record. So as you get into the habit of it, maybe it takes you, it takes you

Violeta Sandoval (26:13)
Mm-hmm.

Mm-hmm.

Mafe (26:26)
It takes you less time to record that episode because like I remember in the very like beginning of my podcast I remember I had a script like basically word by word of the things that I was gonna say

Violeta Sandoval (26:35)
Mm-hmm.

Mafe (26:37)
like I was so afraid of like fucking it up that I just had like literally a script like word by word of all the things that I was gonna say. And now I literally have bullet points of the things that I want to talk about. And then like the things that I really have specific words for are the call to actions because those are the most important things on my episodes because again, like now

Violeta Sandoval (26:40)
Yeah.

Mm-hmm.

Mafe (26:59)
that I am transitioning into full-time entrepreneurship with podcast management, I want people to know about my services. I want people to know exactly what it is that I do. And I want people to discover my podcast, right? I feel like that's the, word of mouth is one of the most, like to this day, even like one of the most powerful ways that people find podcasts. was actually reading a stat in, I can't remember.

Violeta Sandoval (27:02)
Yeah.

Mm-hmm.

Mm-hmm.

Mafe (27:27)
I can remember the place where I was reading it, but they were saying that word of mouth was still one of the best ways that people discovered podcasts. again, think about it, someone that they trust, someone that's their friend that they trust, that they've been listening to this podcast for however long, they're like, hey, I feel like this is gonna be really interesting for you. Why don't you give it a listen?

Violeta Sandoval (27:37)
Hmm.

Mafe (27:50)
Maybe they convert them into a new listener, maybe they don't, like it obviously depends. But at least you get one more download from them just like sharing it with someone else. And maybe that person shares it with someone else and then it's this snowball effect.

Violeta Sandoval (27:55)
Mm-hmm.

Yeah.

you mentioned that you provide some services, for those that might be interested, what kind of services do you provide and where can they find you?

Mafe (28:13)
Well, my favorite service to provide is Podcast Launch because I like to call it the Launch Lab experience because I just love seeing everything go from idea and then seeing the face of my clients when their podcast or like when their first episode or their trailer is published is glorious. And I recently changed it. It used to be that I produced the trailer in three episodes, but now I really find

Violeta Sandoval (28:16)
Mm-hmm.

Mm-hmm.

Mafe (28:41)
that producing at least like 12 episodes, which is gonna be like three months worth of content is what really going to grow your podcast, especially like if you wanna use it like as part of your business and then like three months or like 12 episodes, really, it really makes the difference. So that's one of my like the services that I love to offer, just Podcast Launch. And then the other ones that I offer are,

Violeta Sandoval (28:54)
Mm-hmm.

Mm-hmm.

Mafe (29:07)
podcast management services from just editing your episodes and then you do everything else from full service like you record your podcast or like you're obviously in charge of planning and everything but we go over strategy but then you sit down record and kind of like forget about it then you send me your podcast and I do everything else I publish your episodes and then I create the clips and everything for you

Violeta Sandoval (29:19)
Mm-hmm.

Mafe (29:29)
So that's one of the ways that I can work together and then as far as free offers I have a free Notion template that takes you and gives you the step-by-step of how to launch your own podcast in five weeks and how to do it mindfully so I will give you a Link so that you can give to your listeners

Violeta Sandoval (29:29)
Mm-hmm.

⁓ yeah.

Yeah.

that's awesome.

Mafe (29:48)
Yeah, yeah, and I feel like a lot of people that DIY their podcast like that's what they do They're kind of just like I'm not saying that it's a bad thing I am just saying that maybe you don't have the budget maybe like that is not something that's a priority for you in your business But I feel like most people when they're like launching a podcast and like it happened for me as well Like they're it's kind of like throwing spaghetti at the wall. See what sticks, you know Because it's like I don't know

Violeta Sandoval (29:54)
Mm-hmm.

Mm-hmm.

Mm-hmm. Mm-hmm.

Mafe (30:16)
what's gonna work because again, you have not spent the time that I have spent researching. You have not spent the time that I have spent doing all these things. I think, yeah, having even a free resource like that really helps because if you Google how to launch a podcast, there's millions of pages that are gonna tell you how to do it. Millions, there's so many ways that you can launch a podcast.

Violeta Sandoval (30:26)
Mm-hmm.

Yeah.

Mafe (30:40)
But at the end of the day, what really matters is the why. And that's one of the things that I really go in like really like deep dive like really hard when I'm like launching a podcast with a client is like, why do you want to do this? Let's be clear from the from the very beginning.

Violeta Sandoval (30:48)
Mm-hmm.

Yeah.

you're right. I think that's the important part of launching a podcast because you take that time to figure out your why, what are you gonna do, what are you gonna promote, how often and blah, blah. And that could have saved me a lot of time, a whole year to figure that if I would have just taken like a little bit of time working with somebody or whatever to figure that out

Mafe (31:06)
Mm-hmm.

Yeah.

to

be honest with you, like my podcast has four years out of those four years, I took like one year break and only this year, 2025. And it's when I have started to be like really mindful about podcasting and about how to use that as part of my business. So you're fine.

Violeta Sandoval (31:28)
huh.

Yeah,

we all learn from each other and, and it helps us better, either podcasting your business or whatever it is.

Mafe (31:48)
to mention that it's one of really my favorite things to offer is strategy sessions. So if you want to launch a podcast, but then you don't have the budget to go full out on launching 12 episodes, then we can get on a call, a one-on-one call for 60 minutes. And then I give you a simplified podcasting dashboard that I will give you to.

Violeta Sandoval (32:00)
Mm-hmm.

Mafe (32:09)
when we get on the call or if you have a podcast and then you don't know which direction to take or maybe you're a little bit lost on how to grow that podcast or maybe you don't know how it can relate to your business like that like that those sessions are really good for that.

Violeta Sandoval (32:24)
I'll make sure to have all your information Do the work up front like you know save yourself some time of doing learning the hard way And I will see everyone in the next one. Bye

Mafe (32:30)
Yes.

Bye!